COFFEE & CONVERSATIONS

Fueled to Win™ took over New Orleans sneaker boutique FOSTER for our first ever pop up, partnering with streetwear brand Beignet Boys to produce Coffee and Conversations: Fuel for the Grind. We invited ambitious New Orleans creatives to stop by and fuel their grind with a speciality coffee and beignet bar, activations throughout the space, exclusive Beignet Boys gear and an intimate conversation with a panel of entrepreneurs and cultural influencers.

THE AUDIENCE:

Deemed the “entrepreneur generation”, millennials (age 22-37 in 2018) are accustomed to living life on their own terms. With an abundance of freedom and personal choice at their fingertips, the work they choose to do, the brands they choose to wear, and the events they attend - all serve to tell a story about who they are.

BEIGNET BOYS COFFEE HOUSE:

For those unrestricted by a physical office space and the traditional 9-5, coffee shops are a common hub to focus, connect, refuel and pull energy from the community around you. We transformed Foster into a coffee shop-streetwear boutique hybrid with a full espresso bar, including two specialty coffee-cocktails sponsored by Deep Eddy Vodka and beignets from the renowned Cafe du Monde.

The shelves were stocked with custom designed coffee bags packaging the limited edition Fueled for the Win x Beignet Boys coffee house merchandise: The Rise & Grind breakfast blend Tee, The Night Shift dark roast tee, the Coffee House hoodie, and Served Fresh Daily coffee mug.

THE JOURNEY IS PERSONAL, BUT IT’S BETTER TOGETHER:

Taking the path less defined is guaranteed to come with risks, failures and doubt, but building a network of peers and mentors to tap into along the way makes us all stronger.

The city of New Orleans is overflowing with creative spirit. We brought together a panel of local entrepreneurs and influencers for an organic conversation around overcoming obstacles and fueling success, providing a culturally educational experience that doubled as a content house and vehicle for influencer endorsement.